Zing Zang

Social - April Fools

What was a joke turned out to be Zing Zang’s best performing post on social. We fooled Zing Zang fans by announcing a Bloody Mary Ketchup (with 9% alc/vol, YUM). Our audience went nuts on social, asking and sharing within the Bloody Mary community where they could find the ketchup.

On Facebook alone, this April Fools joke got 3400% more engagement than the average Zing Zang post: 740 likes, 232 comments, 357 shares. Sounds like Zing Zang might consider adding a new product to the roster.